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Beauty Industry

Sigma Beauty Expands into Target Stores and Online

International beauty brand increases distribution with new partnership.

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By: Charlie Sternberg

Associate Editor

Sigma Beauty has partnered with Target, so that beauty enthusiasts will be able to shop Sigma Beauty’s award-winning products at 408 select Target stores and online.
 
Sigma Beauty’s offerings include the brand’s brush care, eye brushes, face brushes, brush sets, and an assortment of the On-The-Go Eyeshadow Palettes.
 
“We are thrilled to partner with retail destination, Target to bring the best of our product innovations to their customers,” says Simone Xavier, founder and CCO of Sigma Beauty. “We strive to provide our users the highest-quality beauty products that technology can produce. We make innovative and solution-oriented products, and hold numerous patents that have revolutionized the makeup and beauty industry. We know Target’s customers are going to love and trust our products as much as we do.”
 
Sigma Beauty has filled a gap in the beauty industry for professional-grade beauty tools that guarantee performance and quality. This has led to its unique line of Sigma-exclusive makeup brushes, all of which include exclusively-engineered synthetic fibers and a 2-year warranty on every brush purchase.
 
Sigma Beauty continuously monitors, reformulates and improves its current and future products as the beauty industry evolves. While innovation and inclusion are always at the forefront, the brand continues to be committed to providing high-quality and cruelty-free products formulated with clean ingredients, free from harsh chemicals, for safe, high-performance results.

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